In the days of the November sales, Russians were eagerly purchasing smart watches. During the "11.11" promotion, Russians bought twice as many gadgets as the average weekly sales throughout the year. Their spending also showed a twofold increase. Overall, the interest of buyers in the sale this year is higher than in 2023. The number of gadgets sold on the operator's online store was 53% higher.
The top-selling smartphones during the sales were from Tecno (models Spark 20 Pro, Pova 6, and Camon 30), Xiaomi (models Redmi Note 13, Redmi Note 13 Pro, and Redmi 13C), and Samsung (models Galaxy A55, Galaxy S24 Ultra, and Galaxy A35). The top headphones were the Realme Buds T300, and the most popular smartwatch brands were Infinix, Apple, and Samsung. In the smartwatch segment, Infinix Watch 1 leads for Infinix, Apple Watch Series 10 for Apple, and Galaxy Watch 7 LTE for Samsung.
By the way, the growth in demand for smart watches and headphones has been a trend throughout 2024, as evidenced by market data and Megafon's sales results. For example, comparing the three quarters of the current and 2023 years, sales of smart watches increased by almost 40% in quantitative terms.
November sales take place annually, and in the world, this day is also known as Singles' Day. For gadget lovers, it is an excellent opportunity to purchase desired devices with significant savings, up to half the cost. Like a year ago, the highest interest was in smartphones, headphones, and smart watches. These categories are currently leading the market, so buyers naturally sought to purchase them at a discounted price during the sales.
