If time were a river, Rolex would be its most steadfast current, carving its way through the landscape of horology with unyielding precision. Today, the acclaimed business podcast Acquired has dropped a five-hour deep dive into the history and modern-day mystique of Rolex, a brand that stands as a monolith in the world of watches—and perhaps, in the world itself.
Rolex isn’t just a watchmaker; it’s a cultural phenomenon, a symbol of success, and a masterclass in branding. But how did a humble wristwatch evolve into a global icon? The answer lies in a story so rich, so layered, that it demands more than a casual glance—it demands five hours of your undivided attention.
Hosted by Ben Gilbert and David Rosenthal, Acquired has built a reputation for dissecting the DNA of legendary companies, from Standard Oil to IKEA. Their latest episode on Rolex is no exception. It’s a masterful blend of history, business strategy, and cultural analysis, delivered with the kind of depth that leaves you craving more. Whether you’re a watch enthusiast or just someone who appreciates a good story, this episode is a must-listen.
As the podcast unfolds, you’ll find yourself drawn into the narrative, much like the gears of a Rolex movement interlock with perfect harmony. And if you’re a fan of the brand, stick around until the end for some familiar shoutouts that will make you smile.
So, clear your calendar, grab your favorite timepiece, and prepare to lose yourself in the story of Rolex. Because when it comes to this brand, time isn’t just money—it’s history, art, and a little bit of magic.
