Eco-Friendly Timekeeping: Casio's Pro Trek PRG-340

2025-03-21 // LuxePodium
A sustainable outdoor watch blending tech and eco-conscious design.

In a world where timepieces often scream luxury or nostalgia, Casio’s Pro Trek PRG-340 whispers something far more urgent: sustainability. This isn’t just a watch; it’s a statement, a nod to the planet, wrapped around your wrist. Crafted with bio-based resin and a plant-derived CASTLON band, the PRG-340 is a testament to how far eco-friendly design can go without sacrificing functionality.

Green by Design, Rugged by Nature

The PRG-340 doesn’t just look the part—it lives it. The Olive Green variant, with its earthy tones and CASTLON band, feels like a natural extension of the outdoors. For those who prefer a touch of faux leather, the Coyote Brown model offers a more subdued, yet equally rugged, aesthetic. Both versions are built to endure the elements, with materials that resist wear, chemicals, and even the bite of winter’s chill.

Tech Meets the Wild

This isn’t your average wristwatch. The PRG-340 is a powerhouse of outdoor tech, boasting a Tough Solar movement that ensures it never runs out of juice. Its duplex LCD display and bi-directional rotating bezel make it a breeze to navigate through its suite of features:

At 52mm, the watch is undeniably bold, but its size is a small price to pay for the clarity and functionality it delivers. Whether you’re scaling a mountain or navigating a trail, the PRG-340 is a reliable companion.

Why Now?

In an era where environmental concerns loom large, the PRG-340 feels like a timely reminder that innovation and sustainability can coexist. Casio has managed to create a watch that doesn’t just tell time—it tells a story. A story of resilience, responsibility, and respect for the planet.

Priced at $260 for the Olive Green variant and $250 for the Coyote Brown, the PRG-340 is more than a watch; it’s an investment in a greener future. For outdoor enthusiasts and eco-conscious collectors alike, this timepiece is a must-have.