The watch industry's largest fair, Watches & Wonders, has officially announced the inclusion of Bulgari, Armin Strom, HYT, Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger in its upcoming 2025 edition. This decision marks an important step for the Salon, which has been carefully deliberated at the highest level among various groups. Additionally, to accompany the inclusion of these new brands, the event will undergo a complete redesign of its floor plan for the 1st to 7th of April 2025.
Bulgari, a renowned brand that has been exhibiting in downtown Geneva in recent years, will now be participating in Watches & Wonders for the first time. Alongside these seven new additions, a total of 60 brands have confirmed their attendance at the event. The Salon will initially open its doors exclusively to retailers, journalists, and industry professionals for the first four days, before allowing access to the general public from the 5th to the 7th of April.
It is worth noting the significance of this development, as there are numerous parallel events organized around Watches & Wonders, often hosted in downtown hotels or other venues. One of these parallel events, Time to Watches, will be hosting its fourth edition at the Villa Sarrazin, located within walking distance of Palexepo, where Watches & Wonders will take place. Time to Watches aims to welcome around 50 brands, and this exciting news has generated serious interest among potential exhibitors, potentially revitalizing the event.
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