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Italian microbrand Unimatic, in collaboration with streetwear media platform Highsnobiety and German car manufacturer RUF Automobile, has released two new versions of the Modello Tre U3. The U3-RUF-G features a green and cool grey color scheme, a 120-click unidirectional bezel with a tachymeter scale, and a two-register dial layout. The U3-RUF-B has a black and yellow color scheme, omitting the tachymeter scale for a more modernist design.
Both versions of the watch showcase RUF's design universe, with the iconic Yellow of the Yellowbird and their signature Green playing a prominent role. According to Aloisa Ruf, Head of Collaborations, the color schemes not only make the watches visually striking but also deeply connected to the brand's heritage and identity. The design of the watches reflects the sportiness of RUF cars.
Each collaboration watch is priced at EUR 950 and is limited to 100 pieces. This collaboration follows RUF's previous partnership with Bamford and Highsnobiety on the TAG Heuer Carrera in 2022. The choice to collaborate with Unimatic stems from the brand's democratic price point and clean, minimalist design language, which aligns with the younger watch-savvy Highsnobiety consumer.
Despite collaboration fatigue in the market, the three brands involved in this collaboration bring a fresh and unique perspective to the watch industry. RUF's strong presence in the automotive space adds weight to the partnership, while Unimatic's reputation for quality resonates with consumers. The result is a collection of watches that stand out for their distinctive design and meaningful connections to the automotive and streetwear worlds.
With a RUF green nylon NATO strap and stainless steel brushed hardware signed UNIMATIC, the U3-RUF-G offers a striking visual appeal. The U3-RUF-B features a black nylon NATO strap, DLC black brushed finish hardware signed UNIMATIC. These details further enhance the uniqueness and desirability of the collaboration watches.
